Tuesday, January 2, 2007

Toscani

here we are...Benetton and my beloved Oliviero TOSCANI
You can tell me whatever you want, but i'll still think that this guy is a genius...and that HE made the Benetton brand!!!
Do you remember how cool it was opening "laRepubblica" on sunday morning and watch those 2-pages giant ads? well...i was a bit young, maybe i even didn't know what those colored "balloons" were...but anyway...they caught my attention and since then i always had a special feeling for Benetton. that was a piece of history in Italian advertising! i still have the condoms ad on the back of the "box of my secrets"...of course, perfectly locked and safe from nosey eyes...
Condoms, Feb 1991

Ad Campaigns against Racism:
"Hearts", 21 March 1999, to commemorate World Anti-Racism Day, in association with MTV, Liberation (Fr), and Il Manifesto (Ita).
1989-1990

Anti-War Campaigns, 1994-1996

Black & White 1991; 1996

1990-1991

Food for Life Campaign, Feb 2003

Corleone, 1996


Kokeshi Dolls, 1999

Monday, December 4, 2006

Motorola Razr

Hellomoto for Motorola Razr....a bloody cool design...
I still cannot get the best one, Tattoomoto...but soon i'm gonna take a picture of it!!!


Sunday, December 3, 2006

Bayer

When a Multinational acts locally....
a brilliant ad by Bayer for mosquito repellant :-D


Agency: JWT

Saturday, December 2, 2006

Napster

Thanks to Bryan's presentation ;-)

Napster Commercials


Friday, December 1, 2006

Lavazza



Lavazza...un piacere di caffe'...

First picture: shot in Jiufen,a small village North to Taipei.

Second...ad banned in Sweden as "discriminatory in nature"


The Lavazza Calendars: when Coffee meets Art.

1993: Helmut Newton Lavazza chose a photographer with an unmistakable and often provocative style to convey the passion of coffee, to tell stories that were intriguing, mysterious and sensual.
Helmut Newton: voyeuristic, profane, offensive, capricious, erotic, stunning.


1994: Helmut Newton


1995:Ellen Von Unwerth


1996: Ferdinando Scianna: Maria Grazia Cucinotta, an Italian sex symbol for an Italian symbol


1997: Albert Watson: The two souls of coffee


1998: Marino Parisotto: Elisir d'Amore (Feb, May, Aug, Oct)


1999: Magnun Photos (Jan, Feb, Mar, Jun)


2000: Eliot Erwitt: Families (Jan, Feb, Mar, Nov)


2001: MArtine Franck & Richard Kalvar, Friends and More (Feb, Dec)


2002: David Lachapelle http://www.espressoandfun.com/eng/home.asp

2003: Jean-Baptiste Mondino, Espresso&Glamour http://www.espressoandglamour.com/default/espressoandglamour/eng/iniziale.jsp

2004: Thierry Le Goues, Mission to Espress
http://www.espressoandglamour.com/default/lavazza2004/

2005: Erwin Olaf
http://www.espressoandglamour.com/default/calendar/lavazza2005/splash.jsp

2006: Ellen Von Unwerth http://www.espressoandglamour.com/default/calendar/lavazza2006/eng/files_log/homepage.jsp

2007: Eugenio Recuenco
http://www.espressoandglamour.com/default/calendar/lavazza2007/eng/files_log/intro.jsp