Toscani

here we are...Benetton and my beloved Oliviero TOSCANI

You can tell me whatever you want, but i'll still think that this guy is a genius...and that HE made the Benetton brand!!!

Do you remember how cool it was opening "laRepubblica" on sunday morning and watch those 2-pages giant ads? well...i was a bit young, maybe i even didn't know what those colored "balloons" were...but anyway...they caught my attention and since then i always had a special feeling for Benetton. that was a piece of history in Italian advertising! i still have the condoms ad on the back of the "box of my secrets"...of course, perfectly locked and safe from nosey eyes...
Condoms, Feb 1991

Ad Campaigns against Racism:

"Hearts", 21 March 1999, to commemorate World Anti-Racism Day, in association with MTV, Liberation (Fr), and Il Manifesto (Ita).

1989-1990

Anti-War Campaigns, 1994-1996

Black & White 1991; 1996

1990-1991

Food for Life Campaign, Feb 2003

Corleone, 1996

Kokeshi Dolls, 1999