wanna smoke???

i'm in love with japan....everybody already knows it...but, man! look at these cigarettes...they are not only PINK (my favourite color!), but they also are VANILLA flavor...isn't it the perfect combination of cool-kitsch??? and i guess they fit perfectly those cute japanese girls in their pink fluffy clothes...wonderful!!! pink elephant...great local branding strategy!!!

tom ford's last masterpiece

the last masterpiece of this elegant, sexy icon...

and...the ad couldn't suggest anything else than...SEX!!! guys...here u are a smart investment!!!

love u tom!!!

omaggio a jean-paul gaultier

spot the difference.... fashionista architecture in hangzhou =)

beijing 2008

since i'm in china...let's say something about the most important coming event...beijing 2008 Olympic games (北京奥运会 in slang). the day after i arrived in china, in july 2001, beijing got the title to host the games. soon after, the beijing 2008 logo appeared on all sort of stuff, from t-shirts to phone cards, mugs, etc. it's a great opportunity and challenge for china...and i've got to say that these guys are working very hard to reshape and modernize their cities (although with many contraddictions!). now, every trainstation, metro and airport has got its big panel with the logo and the count down to the beginning of the games. everything is almost ready for the super-ultra-lucky day 08-08-2008 (8 is a lucky number for chinese).
some days ago i was reading an article about Fuwa (福娃), the cute mascotte designed for the event. it's about five little dolls, like the five continents and the five olympic rings. their names....Beibei (贝贝), Jingjing (晶晶), Huanhuan (欢欢), Yingying (迎迎), and Nini (妮妮), which sounds like Beijing Huanying Ni (北京欢迎你), "Beijing Welcomes You". each one carries a color of the five olympic rings: blu, black, red, yellow, and green. so what? what is so interesting about these dolls? there's another fuwa, unofficial and completely fake...the cutest one, the pink fuwa! u can see it on the streetmarkets and in some other shops...welcome to china, man! they've got not only fake gucci bags, but also fake fuwa dolls...the apotheosis of the contraddictions of this country...

something about gucci

the first is an ad from 2003, the second is the sexiest guy on earth for GQ

they could be cool!!!

work less, play more...right adam???

spiderman in taipei

i was walking in shida and all of a sudden i saw spiderman climbing a wall...ajajaj

ok....try to imagine...

adam and i we were in a coffeeshop studying. during the break i was having a look at GQ Taiwan..and all of a sudden...a handbrake popped up from those pages...i mean.... a 8inches handbrake...a 20cm siva linga....isn't it too much for chinese standards???? :-D :-D :-D

just kidding guys!!!

global vs local...Pepsi Taiwan

well...global product with local taste...

the revenge of Cuteness, Korean style...aiaiai!!!

...less enigmatic... the "guy" is a famous singer in asia (not sure if from Taiwan or Korea)..anyways...this is also an excellent example of "Asian Virility"...now you know why i miss Italy so much...sigh!

btw....the "guy" holding the bottle is my roommate..no comment on his virility :-D (just kidding little bastard!)

global vs local

Madrid, Barajas Airport

Bangkok, Pahurat

...

a nice one from Levi's :-)

the best!!!

this ad is just fantastic!!!

臭腳!

臭腳...taiwanese will understand ;-)

....not very PC....

The "Axe" Effect...

...need scissors???

Chupa Chups....or "cippalippa"

Cippa-machismo
Splash!

cippa-DNA

Sugar free

Durexxx

Measure Matters!!!

Toscani

here we are...Benetton and my beloved Oliviero TOSCANI

You can tell me whatever you want, but i'll still think that this guy is a genius...and that HE made the Benetton brand!!!

Do you remember how cool it was opening "laRepubblica" on sunday morning and watch those 2-pages giant ads? well...i was a bit young, maybe i even didn't know what those colored "balloons" were...but anyway...they caught my attention and since then i always had a special feeling for Benetton. that was a piece of history in Italian advertising! i still have the condoms ad on the back of the "box of my secrets"...of course, perfectly locked and safe from nosey eyes...
Condoms, Feb 1991

Ad Campaigns against Racism:

"Hearts", 21 March 1999, to commemorate World Anti-Racism Day, in association with MTV, Liberation (Fr), and Il Manifesto (Ita).

1989-1990

Anti-War Campaigns, 1994-1996

Black & White 1991; 1996

1990-1991

Food for Life Campaign, Feb 2003

Corleone, 1996

Kokeshi Dolls, 1999