here we are...Benetton and my beloved Oliviero TOSCANIYou can tell me whatever you want, but i'll still think that this guy is a genius...and that HE made the Benetton brand!!!
Do you remember how cool it was opening "laRepubblica" on sunday morning and watch those 2-pages giant ads? well...i was a bit young, maybe i even didn't know what those colored "balloons" were...but anyway...they caught my attention and since then i always had a special feeling for Benetton. that was a piece of history in Italian advertising! i still have the condoms ad on the back of the "box of my secrets"...of course, perfectly locked and safe from nosey eyes...
Condoms, Feb 1991
Condoms, Feb 1991Ad Campaigns against Racism:
"Hearts", 21 March 1999, to commemorate World Anti-Racism Day, in association with MTV, Liberation (Fr), and Il Manifesto (Ita). 1989-1990
Anti-War Campaigns, 1994-1996
1990-1991
Food for Life Campaign, Feb 2003
Corleone, 1996
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